1. To meet the royal initiatives continuously and completely, with quality and effectiveness 2. Increase the efficiency of the operation of the Khung Kraben Bay Development Study Center all dimensions in a systematic way from Experimental Study, Research, Test, Demonstration, Amplify and management 3. Focus on expanding development results to people in villages around the center and the general public. according to the principle of sufficiency economy 4.Develop, conserve, restore and manage coastal resources. Kung Kraben Bay area and nearby areas to create a balance in the ecosystem. and utilization for development 5. Develop and promote ecotourism to create knowledge and understanding for with the public, various target groups to create jobs and generate income to the people in the project area.